WHAT IS TRIBE DIESEL DIVA?
TRIBE is an inclusive international community of like-minded and like-hearted athletes and sports lovers united in #PeaceThroughSports.
TRIBE supports and inspires the next generation of young fighters and athletes to rise above adverse conditions by imbuing them with sporting skills and life skills, and providing them with the resources they need to rise above the challenges, take control, and flourish.
40 MMA fighters from around 20 different countries have so far been sponsored by the Diesel Diva brand, among them fighters now in organizations like the UFC and One Championship. A number of them are now at the top of the game, working in sport and sponsoring their own social projects in the name of #PeaceThroughSports.
TRIBE is social conscience embodied in action. Join the TRIBE today and help us continue to provide promising and talented athletes and individuals in ball sports and combat sports, with a particular eye on those who hail from marginalized communities in developing countries, and those struggling with social and economic insufficiencies. All profits from sales of products and merchandise are re-invested in social projects and in supporting deserving athletes worldwide.
Tribe Diesel Diva is founded by Beverly Aisha Roach, the Diesel Diva.
FEATURED TRIBE AMBASSADOR:
ULOOMI KARIM, PAKISTAN
ULOOMI KARIM
International MMA Champion
Uloomi has set standards worldwide for his country that not many have before.
He is the first-ever national MMA champion in Pakistan, the first Pakistani Muay Thai Champion, and the first Pakistani to win an international MMA championship belt in the Philippines. He holds 4 belts and multiple national grappling championship medals and is currently one of the most celebrated MMA athletes from Pakistan.
The road has been far from easy. Hailing from a remote village ‘Shimshal’ located in the valley of Hunza-Northern Pakistan, he was trained by his brothers who started a team named Fight Fortress Islamabad. He has been competing in Taekwondo since 2004 and MMA, BJJ and Muay Thai since 2011.
who is the diesel diva?
SHOP NOW to SUPPORT DESERVING ATHELETES
Original perfumes inspired by the Diesel Diva's experience and memories of unforgettable destinations from her travels, created with Malaysia's award-winning perfumer Aien Mokhtar, founder of OLFAC3 Perfumes.
BEVERLY AISHA ROACH
International Security Specialist
Beverly Aisha Roach is the founder and creator of the Diesel Diva and Tribe DD.
The DD brand of sports philanthropy and gear are so named because of Bev’s non-stop energy and tenacity of spirit, after someone commented on her dogged workout ethic during training. Because of her work as a security consultant and soldier, she has traveled widely and has so visited 76 countries and counting.
She graduated at the Royal Military College of Canada with honors, then took up a Master of Arts in Security Management from the American Military University. A former captain in the Canadian military, she has been deployed in conflict zones like Afghanistan, Sudan, Iran, and the former West Germany. When she realized that athletes in countries she visited were being taken advantage of or receiving poor guidance, she completed an MSc. in Sports Management.
Keeping people safe has been her profession and, after her career as a soldier, she left the service for a new calling as a security consultant for international institutions and organizations.
A practising martial artist, bringing the aspects of her work to the vulnerable and the susceptible sectors remains her passion. Women are her top priority, and one of her passions is to teach women security awareness and self-defense through the combative arts she has had the privilege of practising.
Bev has fought to educate women because they are a vulnerable group. Often, women are targets because of a culture of casual harassment, bullying, and often impunity with regards to their boundaries.
Bev continues her education mission throughout the world because, in plenty of cultures women’s bodies are still thought of as easy to violate, something cavalierly objectified.